K-Y: Keep Life Sexy
agency: POKE NY
How can a brand tell you what “sexy” should mean? Is it the perfect bedroom, with the curtains drawn just so? Can you narrow it down to a hair color or a specific body type? No. “Sexy” is personal—and something that only you can define.
Keep Life Sexy gives everyone a chance to stand up and shout to the world: “SEXY IS _____!” This site marks a new beginning for K-Y. An effort to reach out to the world and to redefine what “sexy is” on everyone’s terms. This is what it looks like when a brand stops shouting and starts listening.