1AmongMany

agency: POKE NY

POKE was brought in as a partner-agency by Droga 5 to create a website and comprehensive strategic outlook that would demonstrate the background, objectives, and future goals of the Million, an extraordinary new public school program.

We utilized the notion of “the Million” – a title meant to reflect the one million students who are part of the New York City public school system –  in conjunction with the existing logo, to create a motion design piece which now lives as the entry to the millionnyc.com homepage. This short, narrated story explains in concise terms exactly what the Million project seeks to accomplish: the creation of a merit-based reward system that will encourage and entice public school students to gain a greater appreciation for their school work.

To date, the program has been wildly successful. Teachers and parents from all of the schools involved in the initial launch of the Million program have reported notable changes in students’ demeanor and academic achievements. Students from these schools have become fully immersed in the program; most will gladly attribute their new-found academic interests to the Million. As the program continues, it offers the potential to redefine the learning process throughout schools both in New York and around the world.