Are You Culturious?
We were commissioned by Tauck World Discovery to help envision and realize of a new kind of travel company. One that focuses on experience-driven travel where you don’t just hear about the field Cezanne painted in, you paint in it yourself. One where each destination package is curated by an experience-minded tour-guide. One designed for people craving a more dynamic, hands-on, and immersive style of travel. That company is Culturious.
In order to help potential travelers understand what Culturious has to offer, we designed a web experience that embodies, and grows with, every adventure Culturious travelers take. Instead of the usual top-down structure that most travel sites use – one in which the marketing department fills in the information about each destination as they see fit – we created a site that grows from the bottom-up. A site that will utilize the experiences and social connectivity that every traveler has come to expect in our digital age to create a robust repository of information and experiences about each destination in the Culturious portfolio.
Sure, the site begins with a description of the trips that Culturious offers (the section of the site that’s currently live). But the tour directors who create the trips, and the travelers who experience them will continue to add to the content on Culturious.com. Each tour director is responsible for keeping fresh, interesting information flowing onto the pages of the Culturious site dedicated to their destination. And each traveler will have their own travelog where, from the moment they sign up, they can begin to meet and interact with the other travelers in their group. During the trip, each traveler has the ability to add their own thoughts, photos, and stories about the places they visit to create their own personal “memory book” on the fly.
Culturious will then collect these stories and use them (with permission, of course) to continue populating their trip description pages so that each potential traveler who visits Culturious.com can learn about the trips directly from other travelers who have already visited the destination.