Performa-Arts.org
In a first step toward recreating the web home for Performa-Arts, a leading performing arts organization here in NYC, we’ve launched a new landing page. See, while Performa is one of the leading organizations dedicated to performance art and the surrounding community both locally and worldwide, their work is often somewhat amorphous and difficult to describe. After all, how do you put into words the ideals of an organization that refers to itself as a “museum without walls” that “uses New York City as a canvas”?
Instead of trying to characterize Performa verbally, the POKE team opted to put Performa’s work front and center - to help visitors to Performa’s site immediately grasp the important, groundbreaking work that the organization focuses on. To accomplish that goal, we created a video landing-page based on the technology developed by POKE for UpL8.tv, that allows visitors to immediately engage with videos from Performa’s work.
Watch Performa-Arts.org for upcoming updates to the full site experience as well as collaborative work for their ‘09 Biennial.