Embrace Your Grace
Monday, July 28th, 2008agency: POKE NY
Saving Grace, a new drama from TNT, gained popularity beyond anyone’s expectations throughout its debut season. To support the launch of the second season, TNT wanted a place where fans could connect, discuss, and dig deeper into the messages of this dramatic, and sometimes controversial, series.
Embrace Your Grace does just that, inviting fans to embrace their inner Grace and share with the world the moments of their own lives that make them feel more like the hard-edged star of the show. The site takes the standard blog platform and stretches it into a far-reaching invitation for discussion and drama, even amongst the ranks of its visitors. It also brings the notion of competitive commenting into blogosphere by introducing point/counter-point arguments for every post, as well as giving visitors the ability to demonstrate support for comments from other readers (in addition to the standard commenting mechanism found on most blogs).