JoshSpear.com is one of the most highly regarded trend-spotting and cool hunting blogs on the internet. It is “a daily source of inspiration for marketers, brand managers, advertising executives, and a wide range of everyday people from around the world who love to stay ahead of the curve.” Started by Josh in 2004, the blog now includes a group of treasure hunters from around the world.
Beyond Madison Avenue was created in September 2005 as an outlet for a few select gurus to share their insights on branding and strategy, marketing and advertising, and traditional and innovative media opportunities. While at BMA, readership was expanded to over fourteen hundred subscribers, and the blog garnered more than four hundred visits per day. During my time with BMA, it was regularly ranked among the top 70 of Ad Age’s media and marketing blogs.
I started writing for Beyond Madison Avenue at its inception and served as Editor from September 2006 to November 2007. Under my guidance, BMA grew to include its own podcast, and was voted the Most Valuable Blog in a competition sponsored by eminent blogger, Joseph Jaffe, ahead of prominent challengers such as Seth Godin and Wired Magazine.
In the spirit of connecting people, Beyond Madison Avenue teamed up with event production company KMP to create PAUSE, a summer happy hour event designed to bridge the gap between virtual and personal relationships. PAUSE gave BMA’s readers, along with others in New York’s creative community, the opportunity to take a deep breath and put their hectic work schedules on hold for an evening.
awards: merit - art directors club competition; silver - regional addy awards; gold - local addy awards
agency: freelance
awards: published in CMYK; gold - national addy awards; gold - regional addy awards; silver - local addy awards
agency: Merkley + Partners
In August, 2007, an 8-foot tall Lego man mysteriously washed up on shore at a Dutch beach resort. These t-shirt designs were inspired by that incident.